Twisted Throttle, Ltd.— Print Design

Twisted Throttle imports hard-to-find after market parts for sport and touring motorcycles. Their target demographic is affluent motorcycle enthusiasts ages 30 through 50.

I worked with Twisted Throttle to design their 2006 and 2007 catalogs. To control costs, Twisted Throttle partnered with their largest supplier, SW-Motech to create a reprinted catalog that inserted twelve Twisted Throttle spreads and a new cover design. The project required creating a print brand identity based on the existing identity of their website that worked seamlessly with the interior design based on SW-Motech's brand.